Through the Hart School of Hospitality's connection with Hershey Destination Services, we were given the task of planning a conference for a business centered around the attractions of Hershey and the interests of our particular client. My group was given the "Women's Leadership Conference," and we planned every detail from meals and excursions to room drops and charity interactions for this group of women. We were able to make calls to Hershey Destination Services, in which they acted as the client and we acted as them. This was a great way to experience the true challenges an event planner endures. Within my group I assumed the responsibility of designing our deliverable itself, which is featured below.